Each year the golf season is brought in from the cold of winter and thawed out in heat of sunny Florida. Over 1000 companies along with 42,000 PGA Professionals, media, buyers and industry leaders descend upon Orlando for four days to immerse themselves in all things Golf. Welcome to the 59th PGA Merchandise Show, the golf industry’s annual trade show.
This morning it was announced that Adidas Golf and Ashworth Golf fired their Agency of Record (AOR), NYCA of Solana Beach, CA. NYCA will continue to do creative concepting and ads for TaylorMade Golf. As was stated before on theInsider, they already lost a large part of the digital work to Ignited in Los Angeles.
NYCA laid off approximately 18 employees, or 50% of its staff this today.
Three weeks ago we got a call from our friends at Factory Labs (Callaway’s Ad Agency). They told us they were coming out to Vegas to do the 2012 Callaway video/photo shoot…. and extended an invite to GolfersForePlay. They gave us the 60-second overview of what they were planning and all we could say was “amazing” and “we’d be there.” A couple days later we were on a plane to Vegas with a Canon DSLR and a MacBook Pro to capture all the fun.
