adidas Golf, known for technology-infused, game-enhancing apparel and footwear, is launching an entirely new apparel line aimed at expressing individual style called FASHION PERFORMANCE.
Featuring bold colors and unique patterns, FASHION PERFORMANCE combines tour-proven performance technologies with contemporary, fashion-forward styling. Vibrant color combinations make for a dynamic, confident look with each piece offering a tailored, comfortable fit without sacrificing performance.
“FASHION PERFORMANCE means so much to adidas Golf because it allows a specific segment of golfer to benefit from performance while staying true to their personality on course,” said Tiss Dahan, Sr. Director of Global Apparel. “Uniting adidas Golf’s renowned CLIMA technology allows us to deliver key performance benefits, optimal fit and comfort in the training tops and bottoms while allowing Fashion Performance players the welcome opportunity to express their individual style.”
The line debuts in a variety of uniquely-detailed designs for both men and women, and includes color blocked polos, fashion bottoms, training tops and stylish sweaters made to match and amplify personal style.
adidas Golf Tour Staff professional Jason Day will wear FASHION PERFORMANCE apparel on Tour starting in 2012. “I love the strong, confident colors. It really looks unbelievable; these guys killed it! I think this is going to go a long way,” said Day. “I can’t wait to start wearing it – I’d love to take it with me right now! I think adidas Golf has the best product out there and I am really excited to be a part of this – it makes me want to go out and work harder.”
For the first time, adidas Golf has created a line meant to transition off the course as lifestyle-wear uniquely designed to express individuality, with each piece being easily identifiable as Fashion Performance by its striking combination of patterns, color, modern design and the new, modernized logo.
Introduced in 1999, the adidas Golf logo represents performance, athleticism and an attitude that welcomes challenges on the golf course. The new FASHION PERFORMANCE identification mark, characterized by the adidas name linked with the flag brand mark, symbolizes the stylish, contemporary and tour-proven performance of this exciting new apparel line. The various logos play an important role in representing the strength of adidas Golf’s performance collections and now the addition of a line emphasizing contemporary fashion.
FASHION PERFORMANCE apparel will be available in the USA on November 1, 2011 and worldwide on February 1, 2012. Manufacturer’s suggested retail prices (MSRP) in US dollars range from $50-$80 for various pieces in the collection.